| |
Industry research shows that up to 75 percent
of shoppers abandon their online shopping carts before
completing the checkout process. To help address this issue,
some of our most successful advertisers have shared their
techniques for minimizing shopping cart abandonment rates:
|
| |
 |
|
- Provide shipping costs early in the process, so shoppers
are not surprised during final checkout.
- Show stock availability on the product page, so shoppers
do not have to wait until checkout to determine if a product
is out of stock.
- When an item is placed in the shopping cart, include a
link back to the product page, so shoppers can easily jump
back to make sure they have selected the right item.
- Make it easy to change quantities or delete an item from
the shopping cart.
- If a product comes in multiple sizes or colors, make it
easy to select or change values in the shopping cart.
- Include a "Progress Indicator" (e.g., "Step
2 of 5") on each checkout page, so shoppers always know
where they are in the checkout process.
- Include a prominent "Next Step" or
"Continue with Checkout" button on each checkout
page, so shoppers do not get lost.
- Keep all information above the fold (on one screen) on
each checkout page, so shoppers do not have to frequently
scroll down.
- If the billing information is the same as the shipping
information, include a box that shoppers can check to
automatically fill in the same information.
- If information is missing or filled out incorrectly during
checkout, give a meaningful error message that clearly
describes what needs to be corrected.
- If you intend to add your customers to a list for future
e-mail marketing (either from you or a third party), make
sure your customers know this and can easily opt out.
- Make the most of cross-selling by making recommendations
of additional items to buy based on what is already in the
shopping cart.
|
|
